So, how do you successfully sell that steaming pile of goop?
So, how do you successfully sell that steaming pile of goop? In its latest post, the Goop team wanders through all the steps. I've brought them out and reordered them here for a more coherent interpretation. Step 1. Assure the customer that you are there for them and can care for them—especially when no one else is or can, including the heartless, mainstream medical community. As Goop puts it: Our primary place is in addressing people, women in particular, who are tired of feeling less-than-great, who are looking for solutions—these women are not hypochondriacs, and they should not be dismissed or marginalized. 2. Explain that you just have more answers than those stuffy evidence-based doctors because you look at things from a fresh, holistic perspective. We are drawn to physicians who are interested in both Western and Eastern modalities and incorporate the best from both, as they generally believe that, while traditional medicine can be really good at saving lives, functional med